The latest Google update (nicknamed update "Florida" by WebMasterWorld members in a long-standing tradition of naming updates like hurricanes) has been a big one, and lots of people have been hit very hard by it.

The actual number of visitors to my sites have been largely unaffected by the update, but I have been hit on some very big "money" keywords, meaning that my revenue and number of leads is down by a noticeable percentage. Here are some articles on potential theories as to what has happened.

Been Gazumped by Google? Trying to make Sense of the "Florida" Update! by Barry Lloyd

Google Sells Christmas by Aaron Wall

Google Buys New Algorithm by Aaron Wall

Graphical map of Florida theories by Vaughn Aubuchon

Google Dance Syndrome Strikes Again by Danny Sullivan

Lets not forget who put us here in the first place! by Chris Laas

Google Bayesian Spam Filtering Problem? by Seth Finkelstein


And from the mainstream press:

Google changes anger web businesses - BBC news.