Blackspot Sneakers: An Anti-Corporation Corporation

"Blackspot sneakers. What an intriguing idea. A non-brand. An anti-brand. Its own brand. A shoe whose only advertising is the word of mouth of its owners, and the impact of the image of its wearers.

But then, I thought, why stop there? Why be an organization marketing an anti-brand, when it can become so much more than just that? Why not turn blackspot sneakers into an anti-corporation? Fight fire with fire. Make the shoes' owners the company's owners. Whenever someone buys a pair of blackspots, he or she is buying a share in blackspot sneakers. A cooperative. An anti-corporation."